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Roffee

 

2021 

concept 

By providing fully automated cafe booths with relatively small size, the brand Roffee aims to provide high quality coffee to the customers with a quicker speed and a more artificial intelligent way to better control the coffee quality. With a futuristic design concept, the cafe booths provides customers a brand new experience when buying coffee, easier, quicker, newer and also more futuristic. With a small size which allows the robotic arm to operate, the Roffee booths can be located into space traditionally wasted at the shopping malls: the corner, the atrium, the corrido and even the open space outside the lavatories, serving a coffee to people during their waiting time.

brand identity design

 

logo design 

brand guidebook 

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