watei is a HIGH-CLASS JAPANESE A-LA-CARTE CUISINE BRAND under the rock salt series brands. With an all-rounded upgrade, Iwatei aims to provide both HIGH QUALITY FOOD AND IMPRESSIVE DINING ENVIRONMENT to customers in high-end shopping malls. The brand uses rock as a design feature to maintain the brand consistency as a series while it innovatively presents feature of Japanese temples, namely Tei as the unique feature in this single brand.

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Tei, traditional Japanese architecture which contains beautiful and sophisticated wood structure always reminds people of elegance and peace. The restaurant aims to present a similar image to the customers with both cuisine and interior design

brand identity design

logo design 

brand guidebook