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watei is a HIGH-CLASS JAPANESE A-LA-CARTE CUISINE BRAND under the rock salt series brands. With an all-rounded upgrade, Iwatei aims to provide both HIGH QUALITY FOOD AND IMPRESSIVE DINING ENVIRONMENT to customers in high-end shopping malls. The brand uses rock as a design feature to maintain the brand consistency as a series while it innovatively presents feature of Japanese temples, namely Tei as the unique feature in this single brand.

Tei, traditional Japanese architecture which contains beautiful and sophisticated wood structure always reminds people of elegance and peace. The restaurant aims to present a similar image to the customers with both cuisine and interior design

brand identity design


logo design 

brand guidebook 

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