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Zheli Hotel




Zheli Hotel is a hotel for young people, the design style of the Zheli hotel is wabi-sabi.

Wabi-sabi, been considered as the key point of traditional Japanese aesthetics, wabi-sabi is a concept derived from the Buddhist teaching of the three marks of existence, specifically impermanence, suffering and emptiness or absence of self-nature.

A Wabi-Sabi Zheli will thus be clean and beautiful at a glance, while containing a sense of natural and peaceful feeling when living in the hotel, extremely suitable for the students far away from their hometown - by bringing a peaceful and warm feeling to comfort the nostalgia.

Characteristics of wabi-sabi aesthetics and principles - including asymmetry, roughness, simplicity, economy, austerity, modesty, intimacy, and the appreciation of natural will be applied when designing the interior

brand identity design


brand Concept & Guidebook

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